The case of Walker and Hugo Boss is a reflection of a broader trend in sports marketing where athletes are increasingly seen as marketable personalities off the field. The endorsement deals typically ...

In an exciting development for both the player and the fashion world, Premier League star Kyle Walker has signed a lucrative six-figure endorsement deal with the renowned fashion brand Hugo Boss. This ...

The company attributed sluggish 2024 sales to global challenges, but an analyst said its shifting brand philosophy “left it ...

The board of Hugo Boss AG ( ETR:BOSS ) has announced that it will be paying its dividend of €1.40 on the 20th of ...

UBS analyst Susy Tibaldi maintained a Hold rating on Hugo Boss (0Q8F – Research Report) today and set a price target of €38.00. The company’s ...

Hugo Boss warned on Thursday of a further weakening in consumer confidence in the United States and China, sending its shares ...

The German menswear specialist had aimed to have sales of 5 billion euros by 2025. But growth of 3 percent in 2024, a ...

Citi lowered the firm’s price target on Hugo Boss (BOSSY) to EUR 38.60 from EUR 39.70 and keeps a Neutral rating on the shares.Light Up your ...

The apparel company said subdued consumer sentiment and muted store traffic have hurt its performance in the year so far, ...

FRANKFURT] Hugo Boss’s plan to return to profit growth this year faces an initial hurdle as weak consumer sentiment in the US ...

However, its outlook for 2025 is cautious: sales are projected to remain roughly flat, between €4.2 billion and €4.4 billion ...

After several rambunctious years, growth at the German menswear specialist lagged in 2024. The company remained cautious about 2025.