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Louis Vuitton Is Now the Official Partner of Formula 1
The announcement comes as Formula celebrates its 75th anniversary in 2025, and Louis Vuitton will be a big part of those celebrations. LV's parent company LVMH previously teamed u ...
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F1's newest kid on the block
A quarter of the 2025 Formula 1 grid is made up of drivers who have not held a full-time seat before, and they boast a combined four grand prix starts between them. Add Liam Lawson to that list as ...
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That’s Edutainment – F1 aiming to connect with all levels of fandom on a daily basis
Speaking on the ‘Fan Power’ panel at the Autosport Business Exchange: London, F1 director of marketing Donna Birkett Baida explained how constant communication with a fanbase is key ...
Max Verstappen Tops Forbes List As Formula 1's Highest-Paid Driver For Third Consecutive Year
The Forbes article reported that Max Verstappen has been $18 million ahead of Lewis Hamilton, who recorded around $55 million in salary and $2 million in bonuses. McLaren’s Lando Norris rose to the ...
Hands on with the TAG Heuer Formula 1 Chronograph – my unexpected love at first sight
When you think of watches which link to motorsport, chances are you're picturing a TAG Heuer. The brand has a history with all things petrol-powered which no other can claim, having been strapped to ...
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McLaren issue ‘unpopular’ stewards call after Johnny Herbert’s removal
McLaren chief Zak Brown has made the "unpopular" call for F1 teams to pay for full-time stewards in the wake of Johnny Herbert's sacking.
Louis Vuitton Becomes Official Partner of Formula 1
Kicking off the historic 10-year partnership as the Title Partner of the F1 Louis Vuitton Australian Grand Prix 2025.
Louis Vuitton to be title sponsor of Australian F1 GP
Louis Vuitton will be title sponsor of Formula One's season-opening Australian Grand Prix in Melbourne in March, the sport announced on Thursday.
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Red Bull driver SWAP revealed as new Verstappen role confirmed
A new role has been confirmed for Max Verstappen with Red Bull Formula 1 team after a driver swap was revealed via an official team release on social media. Christian Horner's outfit recently shuffled ...
Lewis Hamilton Goes For a Spin as Ferrari Teammates Turn Laps in Barcelona
Seven-time Formula 1 champion Lewis Hamilton and teammate Charles Leclerc, the reigning Monaco Grand Prix winner, turned laps at Barcelona on Tuesday and Wednesday. The Ferrari drivers took part in a ...
The Mercedes Set To Be The Most Expensive Formula 1 Car Ever
A Mercedes raced by Juan Manuel Fangio and Stirling Moss could become the most expensive Grand Prix car at an auction this ...
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Will New York Ever Get its F1 Race? A Saga
Around the same time, The New Yorker ran a piece about the Mercedes F1 Team. This gradual slide into the public consciousness has also brought other motorsports along for the ride (with one major ...