This appears to be the case with Amazon’s new AI shopping assistant, Rufus. The AI chatbot has been offered since July.

Amazon is extending the availability of its AI-enabled shopping assistant, Rufus, to more markets in Europe and the Americas.

Amazon has called its latest AI assistant Rufus. But what is the story behind this unusual moniker and how does it compare to ...

Alexa didn’t get a big splashy launch event, or come with a bunch of grand proclamations about being the future of anything. Instead, like a phone charger with a made-up name or a knockoff version of ...

Amazon's AI shopping assistant, Rufus, is now making product suggestions. The problem is that it is often wrong.

Amazon CEO Andy Jassy hinted at an improved, "agentic" version of the company's Alexa assistant during Amazon's Q3 2024 ...

Amazon’s AI-powered shopping assistant Rufus launches throughout Europe. It’s still in beta, though should roll out to most ...

Amazon Q Developer, Amazon Web Services Inc.’s artificial intelligence software development assistant, today announced ...

Amazon has recently announced the launch of its AI shopping assistant, Rufus in India. Rufus is currently available in beta, ...

Amazon’s Rufus is clearly modelled and trained to be a shopping-first AI chatbot, where it would browse the expansive ...