AI-driven search platforms are rapidly evolving and are poised to disrupt advertising strategies that fail to adapt to the ...
From AI-powered strategy planning to synthetic influencers that can hold real conversations, these emerging trends are set to ...
Consumer trust is difficult to win back once lost, and brands that fail to respect data privacy risk alienating their most ...
According to a 2023 report from the AI Marketing Institute, approximately: 64% of marketers say AI is critical to success in ...
O2 has created AI grandma Daisy to tackle scammers and boost awareness of the brand’s fraud prevention technology.
AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and ...
Finally, Segment acts as a CDP that uses AI to organize and activate data for precise targeting. These tools not only refine segmentation but also enable marketers to deliver highly personalized ...
These trends allow faster experimentation with lower costs. In 2025, generative AI will be a huge asset in the digital marketing field. With generative AI, companies can create personalized marketing ...
Discussing Q3 earnings, CFO Chris Turner also said the technology is helping to reduce churn and should be easily scalable ...
AI chatbots and coaching applications encourage learning new skills, hobbies, and social interactions — is AI a good way to ...
The Infosys CMO Radar 2024 found that marketing leaders expect AI to deliver measurable value in the next 18 months, including double-digit percentage point boosts in productivity (15 percentage ...
Nvidia CEO Jensen Huang said there will be AI employees of all kinds in the future, and companies will rent them out to ...