AI-driven search platforms are rapidly evolving and are poised to disrupt advertising strategies that fail to adapt to the ...

From AI-powered strategy planning to synthetic influencers that can hold real conversations, these emerging trends are set to ...

Most companies have embedded artificial intelligence in marketing functions, and AI fluency of chief marketing officers is ...

Infosys Knowledge Institute, a research arm of Infosys (NSE: INFY) (BSE: INFY) (NYSE: INFY), a global leader in ...

WPP strategically advances in AI-driven marketing through its full acquisition of T&Pm. This move exemplifies WPP’s ...

The report also indicates that 52% of AI marketing deployments are generating business value. (Image/Reuters) A recent report ...

Digital marketing is a rapidly evolving field, and as we move toward 2025, several emerging trends are set to reshape how ...

O2 has created AI grandma Daisy to tackle scammers and boost awareness of the brand’s fraud prevention technology.

One new company quietly gaining traction as a must-have in this space is RAD Intel, which leverages AI within a highly ...

AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and ...

Finally, Segment acts as a CDP that uses AI to organize and activate data for precise targeting. These tools not only refine segmentation but also enable marketers to deliver highly personalized ...

These trends allow faster experimentation with lower costs. In 2025, generative AI will be a huge asset in the digital marketing field. With generative AI, companies can create personalized marketing ...