A marketing campaign brief obtained by WIRED reveals how the Chinese app is trying to capitalize on its sudden international popularity.

Xiaohongshu, which in English means "Little Red Book" is a Chinese social media app that combines e-commerce, short video and posting functions. Some of the "TikTok refugees," as they call ...

HONG KONG, — As the threat of a TikTok ban looms, U.S. TikTok users are flocking to the Chinese social media app Xiaohongshu – making it the top downloaded app in the U.S. Some of the ...