Craig Macfarlane, chief technology officer of StudentAdvantage.com, smiles incredulously as he studies the numbers: 4.7 million unique users logged onto his company's FansOnly.com Web site in December ...

When you visit a Web site, the communications between your PC and the site's server constitute Web traffic. The amount of traffic and the details of each visit are extremely valuable information to a ...

You’ve launched an online campaign. Now how do you measure its success? Despite all the data that can be sliced, diced, scrutinized and parsed, the process of tracking what’s working — and what isn’t ...

When it comes to monitoring real-time web traffic, having the right analytics tool is crucial. Both Plausible and Clicky are popular alternatives to Google Analytics, but they offer different ...

Researchers from UC Berkeley and Intel labs will present at a forum next month a study showing how encrypted web traffic can be analyzed to determine intimate details about Internet users. For the ...

Google has officially launched Analytics, a robust new web analysis system that provides site owners with traffic metrics and massive amounts of useful marketing data. Based on technology originally ...

If you’re like me, you’re probably fixated on just one number: site visitors. But if you asked me about the difference between page views and unique visitors, or to draw a distinction between length ...

When someone first mentioned to me that reports created by running raw access logs through software such as Analog did not meet the needs of high level management, I was caught off guard. “What could ...

A persona is a detailed profile of a fictional person that represents a person with the characteristics of your target audience. These characteristics can include age, gender, religion, geographic ...

The firm's analysis of web traffic in August 2024 showed a 3% increase in total website visits, a slowdown from the 13% growth observed in July. Despite a year-over-year decline of 11% in Canadian web ...