After a five-year hiatus following a wave of criticism for its lack of inclusivity and mounting controversies within the brand, the iconic Victoria’s Secret Fashion Show made a bold return in 2024, ...

This is the ultimate expression of the brand pulled together in one very loud moment." But is anyone listening?

Assessing market positioning is crucial for implementing effective rebranding strategies that resonate with your audience. Internal alignment i ...

Victoria’s Secret had its moment in the limelight, but perhaps it’s time to step down. The Victoria’s Secret Fashion Show has ...

The retail giant attempted to rebrand and reinvent itself in 2021, launching the Victoria's Secret Collective and replacing the Angels with ambassadors who were brought on board to inspire change ...

but that doesn’t diminish the importance of Victoria's Secret pursuing diversity and inclusion both in principle and in practice," added Hitchmough. The secret to a major rebrand Hitchmough said ...

In the early 2000s, Victoria’s Secret fashion shows oozed opulence and exclusivity—featuring Fantasy Bras bedazzled with thousands of diamonds worth up to $15 million, extravagant wings that often ...

The spectacle was canceled six years ago in the wake of #MeToo and subsequent demands for inclusivity. This attempted rebrand of the Victoria's Secret fashion show has fans split on whether the ...

And is Victoria’s Secret rebranding again? This show was more of a de-branding. “Rebrands are sort of the new ‘collab’,” said Bramble Trionfo, a creative director who has worked with ...

followed by a progressive rebrand. Miller is optimistic about Victoria's Secret's new direction. "Now, we are more inclusive of different body shapes, sizes, and types," she says. The 2024 cast ...

Largely, because that vapid rebrand still failed to turn around ... to fit in to a world that continues to reject them. Victoria’s Secret may have dominated its industry back in the day.

After a six-year sabbatical, the Victoria's Secret Fashion Show is back, and the internet is divided. As the Brooklyn stage lit up with the VS logo last Tuesday, the event screamed a clear message ...