“Use of the following products,” one label says, “will expose you to chemicals known to the State of California to cause cancer, birth defects or other reproductive harm.” Now, new ...
Theraflu Cold and Flu needed to be top-of-mind among sufferers when their flu hit. To do so, our media plan needed to move as fast as the flu. To be as fast as the flu, our whole campaign had to be ...
Targeting the lowest performers may be logical for the companies' bottom lines, but the publicity surrounding layoffs can give those a negative label that can compound the difficulties of being ...