Ulta’s 21 Days of Beauty is in full swing. Now through March 27, shoppers can save 50% on a changing selection of beauty ...

Upgrade your makeup routine by snagging this full-sized duo ASAP! This product is so trendy even WE will be adding it to cart! Introducing one of Tarte's newest innovations that combines their ...

And while there are certainly moments that justify splurging on luxury products, the $32 wünder isn’t always the most practical choice for everyday needs (you know, like covering up hyperpigmentation ...

When I do wear eyeliner, I don’t like adding a ton of weight on my lids, and I like a very precise winged tip that won’t ...

Think of it as a highlighter for your eyes. Tarte's Fake Awake creamy pencil liner (pictured right) is formulated for this ...

Tarte Cosmetics just gave its most iconic product a glow-up. The Shape Tape Blur Stick Concealer is here — the same full-coverage promise, but in a creamy, blendable (and diamond-shaped!) ...

In 2025, dupe culture has fully taken hold. Here’s what to know about the drivers for consumers — and how brands can deal ...

Sephora started as a perfume shop in France and grew into a giant beauty chain over its 55-year history. Here's how Sephora ...