Southwest Airlines, long praised for its "Bags Fly Free" policy, announced in March it would end free checked baggage for ...

Parade. Southwest Airlines’ beloved Companion Pass is safe — at least for now. "There is no work underway to change our ...

While Delta's commentary on overall demand is promising, Southwest investors would be wise to consider the differences ...

Bob Jordan said some people chose not to fly on Southwest because it lacked premium options offered by other airlines.

According to the New York Times, not only have shares for Southwest gone up since the changes, but the airline expects to ...

Southwest CEO Bob Jordan talked everything from airport lounges, flights to Europe, using Rapid Rewards points to book on Air China and Iceland Air on Y'all-itics.

Bob Jordan said the airline isn't ruling anything out when it comes to changes needed to compete with rival carriers.

Southwest Airlines considers adding premium class and airport lounges to compete in crowded market In midst of transformation, airline looks to introduce services for high-spending travelers as it ...

Bob Jordan said some people chose not to fly on Southwest because it lacked premium options offered by other airlines.

Southwest Airlines is looking into major perks to entice more travelers, like airport lounges, first-class seats, and flights ...

Hosted by Aby Varma, founder of Spark Novus, this Marketing AI SparkCast episode explores why every enterprise needs an AI ...