CU Boulder has a range of design elements—both core and extended—that build on CU Boulder’s logos, lockups and seals ... a primary brand typeface—Helvetica Neue—and a secondary serif brand ...

Google changed its logo to a"flat" sans-serif look last week. Lenovo, a Chinese tech company that owns Motorola, decided its logo should have a more boxy shape in June. Take a look at the two ...