Virtual and augmented reality have emerged as key tools in consumer behavior studies, providing immersive, interactive ...

CLEVELAND, Ohio — The Great Lakes Science Center is launching a new weekly series of sensory-friendly Sunday morning ...

FundooLabs., an innovative venture from Gujarat, is redefining the way children engage with science through its unique range ...

Food scientists evaluated 11 commercially available yeast strains to identify their strengths based on chemical analysis and sensory panel opinions. Most of the yeasts that were tested are strains ...

A new study followed individuals self-administering psychedelics and found that while some experienced lingering visual aftereffects, most were not distressed by them.

Study author Damir Torrico, assistant professor in the Department of Food Science and Human Nutrition, provided ChatGPT with recipe formulas and asked the AI to describe the sensory ...

A 100-year-old stuffed hippo has helped biologists better understand how mammals use their whiskers. Billie, a former ...

Enter: Muscle Activation Techniques (MAT)—a specialised, hands-on method that aims to turn “off” muscles back “on” so your ...

While early haptic devices focused on single-sensory cues like vibration-based notifications, modern advancements have paved the way for multisensory haptic devices that integrate various forms of ...

Biophilic environments are becoming essential. As more people experience overstimulation, this return to nature represents a ...