PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Grammy Awards was a starry event where a slew of celebrities showcased not only their talent but also their unique styles on ...

The social media platform gives its color palette trends while the online marketplace identifies four emerging consumer ...

"Spring nail trends are always a celebration of the season's renewal and vibrant energy," says Tinu Bello, founder of ...

You can now get cosmetic injectables from the comfort of your home thanks to Skin Clique, which is now expanding services in ...

For a recent outing, she wore a sheer black dress from Dior’s Spring/Summer 2025 collection, layered over a structured black ...

Awards season is in full swing and the 2025 Grammys celebration once again provided endless beauty and fashion inspiration. A ...

From the naked nail trend to glass nails and even the "glow French", there's definitely a demand for these more subtle nail ...

Unlike the cherry girl aesthetic, which features more of a cutesy ... purples and the strawberry trend leaned into a true red hue and shades of pink, the cherry cola trend is more grounded ...

Red nail theory this and red car theory that—there’s no denying the color is having a moment, but the power of a red lipstick ...

Here, experts share their tips for creating the marble nail trend at home, while we provide all the inspiration you need to ...

Looking for a cool feminine color to give your pink and red nails a break ... “You can never go wrong with this effortless aesthetic. It’s manageable for anyone and everyone!