UTA has hired Austin Schumacher and Tiffany David as vice presidents in its entertainment marketing division. Schumacher will ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as ...

For Good" is expected to be similar to the playbook used for "Wicked," with a few alterations to avoid oversaturating ...

For MarComm leaders, this is a moment to lead by example—aligning marketing practices with broader societal objectives.

Seattle-based marketing technology company Banzai International plans to acquire Act-On Software, a Portland, Ore.-based ...

Anthropic CEO Dario Amodei said it was an "evocative phrase for all the power and all the positive things" and "all of the ...

A number of additional promo pictures have appeared online, detailing what AI features will be coming with One UI 7 and the ...

Natascha Turner started her own marketing agency and hired her husband. It's impossible to avoid bringing work home, and they ...

For over three hours, busy commuters rushing through the train station came face to face with a re-enactment of one of the ...

The Federal Trade Commission (FTC) announced that companies misleading players about the “true cost of in-game transactions” ...

Michigan women's basketball star Jordan Hobbs has inked a deal with Sports International Group in an effort to assist her in ...

Warner Bros. 2025 slate is populated almost entirely by expensive, original swings. So why did the studio fire its marketing ...