UTA has hired Austin Schumacher and Tiffany David as vice presidents in its entertainment marketing division. Schumacher will ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as ...

For MarComm leaders, this is a moment to lead by example—aligning marketing practices with broader societal objectives.

For Good” is expected to be similar to the playbook used for “Wicked,” with a few alterations to avoid oversaturating ...

On the advertiser’s side, AudioMatic DSP takes the guesswork out of campaigns, offering a one-stop solution for planning, ...

The sector is currently dominated by Blinkit, Zepto, and Swiggy Instamart, which together account for $9 billion (Rs 77,642 ...

If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel perfume, and hot fudge sundae-flavored sparkling water, get ready. Marketing ...

Ten Sport Marketing and Management students, accompanied by two professors, are set to showcase their skills on a national ...

Plus: Bestow expands partnership with Nationwide and Access Healthcare gets growth investment from New York-based New Mountain Capital.

Wonder Works Digital – a digital marketing and full-service customer experience agency – has launched.The announcement:Andrew Ritchie has formed Wonder Works Digital a new full-service customer ...

One of the oldest players in the MAP market sells to a Washington-based SPAC. The post Marketing automation vendor Act-On ...

New research from the ASA and YouGov reveals the UK’s most memorable ad slogans, while four of the brands in the top 10 share why they believe their straplines have been so enduring.