Managers are now using AI to make decisions about raises, promotions, and even firings, according to a new survey.

Do marketers really have control over the 4Ps (product, price, place and promotion) or is this level of influence wishful thinking for many? Just 34.1% of the more than 3,500 marketers responding to ...

CMOs who want their efforts to contribute to their organization’s growth would benefit from embracing how the 4Ps can inform their strategies. This is the third in a series from Quatical’s Marc ...

The 4Ps beneficiaries are encouraged to visit their C/MLS before October 20, 2024.

How To Consider The 4 Ps Of Marketing In Ecommerce & Paid Media Master the 4Ps of ecommerce paid media. Learn how to leverage product, price, place, and promotion for a successful online business.

While the original 4Ps of Marketing focused on Product, Price, Promotion, and Place, today’s sports sector seems to have its own problematic 4 P - Politics, Power, Pity, and Players.

Formerly head of marketing at Weetabix, Gareth Turner is the founder of consultancy Big Black Door. This is the first in a series of in-depth features looking at the 4Ps. We’ll be taking a closer look ...