Mirsberger Jr., this lawsuit accuses DraftKings of engaging in deceptive advertising practices and manipulating consumers, ...

Marketers today increasingly rely on online platforms like mobile apps, social media, and direct email to deliver promotional content, drawn by their cost-effectiveness and extensive reach. However, ...

PepsiCo, Inc. (NASDAQ:PEP), a global leader in the food and beverage industry with a market capitalization of $206.5 billion, ...

The MoU was signed by UN Tourism secretary-general Zurab Pololikashvili and CIFFT director Alexander V. Kammel, and aims to ...

Inc., a prominent player in the packaged food and beverage industry with a market capitalization of $9.9 billion, has been ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as ...

For Good” is expected to be similar to the playbook used for “Wicked,” with a few alterations to avoid oversaturating ...

In today’s complex business landscape, strategic communication and reputation management are not optional—they are critical ...

If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel perfume, and hot fudge sundae-flavored sparkling water, get ready. Marketing ...

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...

Marketing in 2025 is about working smarter, not harder. With so many tools, platforms, and strategies to juggle, it’s easy to feel overwhelmed. The good new ...