Due to popular misconceptions about marketing, it's important that you familiarize yourself with the role of this wide-ranging function. That includes taking a look at traditional marketing techniques ...

Your marketing promotion schedule can make or break a successful marketing campaign. You must plan your promotional activities around media schedules and deadlines while paying close attention to what ...

When it comes to your Instagram to-do list, cross-promotion should be near the top. You’re doing great things on Instagram—don’t keep it a secret any longer! Promote your Instagram in email, on ...