Retailers have to replace the outmoded 4Ps model of marketing based on Product-Price-Promotion-Placement with the 4Es format of Experience-Exchange-Evangelism-Everyplace. The old 4Ps ideas don’t ...

Different price-promotion types have different influences on sales and brand perception in the premium automotive market. Direct-price reduction has the strongest positive impact on sales numbers.

Sales promotion is used to encourage customers ... can use to promote its products and services: By offering products at a reduced price for a set period of time, a business can offer customers ...

We believe these price cuts are another good move ... Backed by decent marketing and a steadily improving product line, GM is poised to maintain some momentum in the second half of 2005.

Most consumer products (69%) have the same price online and offline, according to a recent report from Anthem Marketing Solutions. However, when there is a price difference between the two, 65% of the ...

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