Just about every facet of marketing a new product or service has changed dramatically ... Long ago, before the internet was really a thing, a product launch was a relatively straightforward exercise.

A product launch success determines 81% of a drug ... they can make considerable savings on marketing budgets.” According to Hale, the number of available resources should not be the primary ...

When you spend time marketing your product or program while you're actively developing, you ensure that you'll have an audience ready to listen when you're ready to launch. Launching something without ...

It serves as both a news announcement and a key marketing tool in your product launch strategy. New product press releases are powerful public relations tools that boost visibility, build ...

It’s a common misconception that marketing only becomes involved in the last stage of a medtech product’s launch. In actuality, medtech marketing is – or should be – collaborating ...

“Whenever there’s a product launch or some upcoming news, a big news catalyst that everyone knows about, you’ve got to buy significantly ahead of the news,” said David Capablanca, founder ...