It’s somewhere between 10 blue links and a full-blown AI assistant, and so far, it feels like the right mix.

With Scout, Yahoo is entering the AI search race by betting that users still want visible sources, challenging rivals like Google and Perplexity that increasingly keep links in the background.

Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.

Interview with Perplexity AI explains how AI Search works and provides insights into answer engine optimization ...

Pay-per-click (PPC) marketing in 2025 moved fast and grew more complex. Google drove many of the year’s most consequential changes, from deeper Search automation with AI Max and ads inside AI ...

One prioritizes convenience and personalization. The other puts privacy first. Which one should you use? We help you decide. I've been testing PC and mobile software for more than 20 years, focusing ...

Federal officials say a company that operates hundreds of landing pages for AI answers is running an operation that has duped ...

The shift from traditional search engines to AI-powered answer engines signals more than a technical upgrade. It marks a fundamental change in how people discover, evaluate, and act on information.

The acronyms are multiplying, and the pressure is mounting: Every few months, a new term captures the attention of marketers and technologists, each pointing to the rapid changes in how people ...

Tomorrow, I’ll unveil the 2026 RHSU Edu-Scholar Public Influence Rankings, recognizing the 200 university-based scholars who had the biggest influence on educational practice and policy last year.

Cutting corners: The jet engine – once a symbol of speed and flight – is finding new life on the ground, fueling the world's artificial intelligence infrastructure. Faced with long delays in ...