The Independent Petroleum Marketers Association of Nigeria (IPMAN) has announced petrol price reductions in Lagos, Abuja, and ...

Cocoa prices plunged today on projections for a larger cocoa crop in Ghana for the 2025/26 season. The Ghana Cocoa Board ...

While there are many online guides about how to take advantage of Prime Day savings, there’s only one piece of advice you ...

This article proposes a dynamic pricing governance (DPG) framework to harmonize profitability with ethical responsibility.

Prime Day is a four-day shopping affair. But just because Amazon is pushing a deal doesn't make it a good one. Here's how to ...

Against the backdrop of the rapidly evolving technology industry, not all B2B software companies produce products that last ...

Advertising is one major component of promotion and entails using different channels -- television, radio, electronic, print and word-of-mouth -- to persuade potential consumers to buy products.

Updated on: May 30, 2025 / 11:04 AM EDT / CBS News ...

Consumers are continuing to spend cautiously, seeking out promotions, trading down to private-label products and eating more meals at home, according to Kroger's interim Chief Executive Ron Sargent.

Dive Brief: Sam’s Club is offering temporary discounts across a range of summer items, the company announced Tuesday. The retailer is reducing prices on more than 1,000 products, including ...

Suggestions for Marketing Similar Products. Consumers make hundreds of decisions each day. Psychologically, decisions are taxing. Providing a simple, solid reason why a customer should choose one ...

Akhil Almeida, Head of Marketing at Bandhan Life Insurance, shares the journey of the foundational year as a brand for Bandhan Life and much more ...