I’ll be the first to admit — when I heard that Prada was using AI to create their latest fragrance creation, I was a bit skeptical. It sounded gimmicky, and I didn’t want them to ruin what I ...

Italian fashion house Prada is engaging savvy affluent consumers with a digital collage-making tool to push the Feb. 14 release of its new series fragrance N°14 Rossetto. The brand collaborated ...

Prada SpA operates as a holding company, which engages in the manufacture and distribution of luxury goods. Its products include leather goods, handbags, footwear, apparel, accessories, eyewear, and ...