POWERADE announced the launch of its latest innovation adding to the brand’s sports drink portfolio: POWERADE XTRA SOUR.

Parade. Powerade's new "extra sour" sports drink flavors are finally getting their moment to shine in the limelight. Last ...

Interestingly, Powerade actually placed third in overall sales last year, falling behind the increasingly popular sports drink Body Armor, which reported earnings of $1.49 billion in 2023.

Loyal fans may recall several years ago when the beverage titan unveiled an expanded lineup of sugar-free offerings and then ...

Powerade has signed a multiyear endorsement deal with NBA star Ja Morant to be its new face as the sports-drink label undergoes a comprehensive overhaul under new management.

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

POWERADE expands its sport hydration beverage line to include three new extreme sour flavors. The new drinks appeal to Gen Z and capture flavor trends.