POWERADE announced the launch of its latest innovation adding to the brand’s sports drink portfolio: POWERADE XTRA SOUR.

Parade. Powerade's new "extra sour" sports drink flavors are finally getting their moment to shine in the limelight. Last ...

Interestingly, Powerade actually placed third in overall sales last year, falling behind the increasingly popular sports drink Body Armor, which reported earnings of $1.49 billion in 2023.

Previously Discontinued Coca-Cola Drink That Fans 'Loved' Looks to Be Returning originally appeared on Parade. Social media ...

The new POWERADE XTRA SOUR comes in three flavors: Cherry Kicker, Grape Shocker, and Peach Pucker. These limited-time, summer ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.