Hardaway wore Converse sneakers in college because the brand was the official shoe sponsor of the University of Memphis Tigers. But while Penny rocked Converse shoes on the basketball court ...

Hardaway's exciting play combined with the iconic marketing campaign (Lil' Penny commercials) made the sneakers some of the most unforgettable models in the golden era of basketball shoes.

Memphis basketball coach Penny ... team,” Hardaway said Thursday of a team that’s rated 29th by KenPom and 35th by Bart Torvik. “It’s a lot of people that want to be in our shoes right ...