The success of Sabrina Ionescu's sneakers is expected to be emulated this year by A'ja Wilson and Caitlin Clark's signature lines, according to Boardroom's Nick DePaula.

In preparation for Caitlin Clark's arrival, Nike, which has a market cap of $114.5 billion (per Forbes), pulled out all the ...

Milwaukee Bucks point guard Damian Lillard creates a new signature shoe with an homage to his team, his nickname, and his off ...

Patrick Mahomes shared how he hopes his Kansas City Chiefs teammate Travis Kelce will “step up” his performance as the Super ...

AJ Dybantsa's NIL payment from BYU's collective is turning heads — but is it actually a problem? Here's why one writer thinks ...

Get ready for every pass, catch and touchdown during the 2025 NFL playoffs with this official NFL merchandise from Fanatics.

Saquon Barkley is a star in his own right. The Philadelphia Eagles running back dazzled fans and analysts since his arrival in the NFL in 2018, and his salary soon matched his stat ...

The appearance on "Hard Knocks" provided a glimpse into the Detroit Lions' new culture and helped change the national ...

Baseball’s all-time hits leader is up for Hall of Fame election. Despite not measuring up in some ways, his mastery of a ...

The WNBA’s No. 1 draft pick makes $76,535 in her first year, over 137 times less than the NBA’s first pick’s salary of $10.5 ...

The calendar has flipped, and college basketball is back in full swing through the early goings of 2025. Zulfi Sheikh offers ...

The longtime Fairport boys basketball coach who's won many gold medals as a USA assistant was recently promoted to head coach ...