At the beginning of 2025, McDonald's recorded its largest drop in revenue since the pandemic. The fast-food giant is ...

The strategy has been relatively successful ... I have previously written about McDonald's in an article titled "McDonald's: Price Fall to Come". In this article, I used my own estimates of ...

Earnings reports suggest that some consumers have turned away from fast-food restaurants as their menu offerings became more ...

Chris Kempczinski, the CEO of McDonald's, told investors on a recent call that this dip is forcing a "comprehensive rethink" of pricing and its value strategy. And that apparently includes ...

Although value meals are attracting some customers back to McDonald’s, this strategy comes with a trade-off: it puts pressure on gross margins. Price increases have been a key part of the ...

Baird analyst David Tarantino maintained a Buy rating on McDonald’s (MCD – Research Report) on July 29 and set a price target of ... The company’s strategy to bolster its value offerings ...

McDonald's is reconsidering its pricing strategy, after customers cutting back their spending took a bite out of the fast food giant's sales. Outlets open for at least a year saw sales fall 1% ...

Languages: English. McDonald's is standing firm against rising food costs by refusing to impose an egg surcharge, even as other restaurant chains adjust pricing in response to soaring prices ...

McDonald's Corporation owns, operates, and franchises restaurants under the McDonald’s brand in the United States and internationally. It offers food and beverages, including hamburgers and ...

McDonald's is planning to offer consumers savings in ... said the McValue menu strategy is risky. "Value menus can drive traffic, but they often fail to create sustainable growth," he told CBS ...

When Nick Martinez and his family wanted a quick, inexpensive and reliable meal, McDonald’s used to be their go-to choice. Now it costs so much, he said, that he lets his 5-year-old son pick ...