CTV advertising has made great strides, but it still lags behind social platforms in one critical area: optimizing campaigns ...

Adtech and monetization remain central to the broadcast industry’s ongoing transition from purely linear distribution ...

Paramount Global has tapped iSpot for a new measurement tool that analyzes how consumers respond to commercials ...

On Thursday, iSpot announced the launch of a new solution that aims to make outcomes-based attribution easier, faster and ...

The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a Nielsen competitor ...

DuckDuckGo makes a point about privacy with the help of a man who unwittingly shows up at a restaurant in nothing but his ...

By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 hours 43 min ago By Ad Age Staff - 9 months ago ...

David Blagojevic, a commercial film director, has demonstrated the growing potential of AI-driven content production with a speculative KFC advertisement that cost less than $400 to create.

Paris Saint-Germain capped off a brilliant week for the club by beating Olympique de Marseille in ‘Le Classique’ on Sunday evening. On Tuesday, they knocked Liverpool out of the Champions ...

Preview | Day 1 | Day 2 | Day 3 | Day 4 | QF | SF | Final Preview | Day 4 | Day 5 | Day 6 | Day 7 Preview | Day 1 | Day 2 | Day 3 | Day 4 | Day 5 | Day 6 | Day 7 ...

Titled "Someday," the ad features Pascal being whisked away by the power of music and noise canceling technology. Though many are aware of Jonze’s films, including “Being John Malkovich ...