LinkedIn’s ability to target specific professional audiences has long been one of its most appealing features for advertisers ...

You have everything you need to grow your business on LinkedIn. Here are the strategies that get real results, from the ...

LinkedIn, the social platform where people look for and talk about work, may be less visible in Microsoft’s earnings compared ...

The profile, launched Wednesday, is targeting individual WPP employees through posts and pushing them towards Terri & Sandy’s career page.

Bottom line. Microsoft is positioning Performance Max as a more sophisticated alternative to competing automated ad platforms by leveraging its unique access to LinkedIn’s professional network data.

Wavemaker Singapore managing director Zachary Lim (pictured) has stepped down from the role. As managing director, Lim was ...

LinkedIn founder Reid Hoffman has been immersed in Silicon Valley since his August 1967 birth in Palo Alto, California, in ...

Google is offering support sessions for advertisers struggling with conversion tracking implementation which will help prevent unreliable performance data ...

The campaign started with the Marion Ette puppet — which was purchased on eBay for an unknown price — and spiraled down a well of social accounts, identity creation and backstory to ultimately ...

Uber saved $35 million annually by rethinking its marketing strategy. Learn how they discovered the inefficiencies of Meta ...

Bing also topped 30% market share on Windows during the quarter - we can't see how the two might be connected.

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...