From its history as the brand synonymous with photography, to its bankruptcy in the digital era, and what’s next.

Say cheese. Prime Day might be officially over, but a few standout camera deals are still hanging around. If you’ve been ...

If you’ve been waiting until the last-minute to shop the best Prime Day deals, you’ve just about run out the clock. Today ...

Of course, what truly gives the X-M5 its character is Fujifilm's much-loved Film Simulation dial. It's placed right on top of the camera and is incredibly intuitive to use. You can switch between ...

For those seeking a shot of nostalgia at a cost that’s slightly more palatable, there’s always the option to pick up a ...

For instance, the Fujifilm Instax Wide Evo bundle is currently 12% off, and it includes a 32GB microSD card, a padded case ...

Amateur Photographer verdictForget everything about this camera (the amazing looks, the film wind lever, and the film ...