Philip Morris International began selling its IQOS heated tobacco device in Austin, Texas on Thursday for $60 a piece, an ...

and will look to roll it out more broadly once its newer IQOS ILUMA version receives FDA approval. Importantly for Philip Morris, both Zyn and IQOS come with much better unit economics than its ...

It is pursuing a limited U.S. roll-out of an older version of the IQOS device while waiting for authorisation to sell the latest iteration, dubbed ILUMA, in the country. The U.S. Food and Drug ...

It is pursuing a limited U.S. roll-out of an older version of the IQOS device while waiting for authorisation to sell the latest iteration, dubbed ILUMA, in the country. The U.S. Food and Drug ...