What is a lash lift? As Gwendolyn Ogura, senior lash artist at Hairy Little Things, explains, a lash lift is a semipermanent ...

If you’ve always struggled with completing your makeup routine with the perfect mascara application then you’ve landed on the ...

The latest launch from Prada Beauty is the Pradascope Lash Lifting & Lengthening Mascara, a favorite of brand face Sabrina ...

A telltale sign that you were on the beauty side of TikTok in 2020 and 2021: You know what heatless curlers are and how to do heatless curls. You likely remember the mesmerizing videos: Women wrap ...

An eye specialist spoke with PEOPLE about a new trend in men's grooming going viral on social media — and shared that it may ...

A round-up of the best mascaras for length and its benefits. Plus, how to find the right one for you and how to safely remove ...

The best lash primers help you get the most out of your favorite mascara—hello, low effort. Whether your ideal flutter craves ...

Amazon Prime Day is our favourite sale event of the year, and we're hoping for a 2025 return. Here, see the best LIVE early ...

18 years ago, Shelley Sullivan launched the Aussie brand ModelCo, introducing the world to the first heated eyelash curlers. You might not recognise ... They want real people using their products, but ...

Another thing to bear in mind is if you stop using the serum entirely, the results might not stick around. We tested a number of eyelash serums over many months, to see how efficacious each one was.

When it comes to styling tools, a straightener is one of the most versatile options. Obviously, a flat iron will straighten ...