Ilia Beauty just launched a brown version of its Limitless Lash Mascara, which has sold over six million units, according to the brand. Ilia products have been used on celebrities including Chrissy ...

"There isn't one perfect mascara that works for everyone," he says. "And once you've found one that works for you, you should stick with it."A common mistake is applying mascara too thickly. It is ...

The industry’s recent embrace of soft glam is especially evident when it comes the subtle eye makeup looks that abound. Her ...