Flipkart India Pvt uses social videos to convert young consumers into loyal customers, gaining an edge over rivals.

Flipkart Video Shopping: While the concept of online retailers using videos to boost sales has been around for years, Flipkart hopes this strategy will give it an edge over rivals like Amazon.com ...

AI+ launches Nova 5G and Pulse smartphones in India today with 50MP cameras, 5,000mAh batteries, and prices starting at ₹5,000. Here’s what to expect from the livestream and first-time smartphone ...

To be sure, Myntra isn’t new to the social commerce game. In 2021, it had announced the launch of M-Live, a live video streaming and live commerce section, on its app that built on its existing ...

Amazon execs arrived at APOS to detail new content strategies, theatrical expansion plans, and a mobile-first push with the upcoming short-form initiative MX Fatafat.

Server-guided ad insertion (SGAI), and the variety of squeeze-back and picture-in-picture (PiP) ad options it enables, creates great opportunities for brands to innovate and engage audiences in new ...

Amazon Doubles Down on Dual Streaming Strategy in India With Prime Video and MX Player Amazon execs arrived at APOS to detail new content strategies, theatrical expansion plans, and a mobile-first ...

Amazon targets India's diverse streaming market with Prime Video for premium subscribers and MX Player for mobile users.

Today I'm super excited to bring you episode 39 of the Marketing Smarts Live Show. This week's topic is all about how B2B marketers can use an organic social media strategy for success. So if you're ...