When I set out to taste every Fanta flavor, it immediately became clear that this taste test was going to be a toughie. There are a couple of Fanta flavors that are so elusive, even the PR folks ...

The brand presents itself as multicultural and fun-loving and lures consumers in with the promise of fresh, bold flavors. But would you believe the first bottle of Fanta was made from food scraps?

What the Fanta Fabulous Flavor Hunt is the second run of WTF campaign in the Turkey Market, the previous campaign mechanism success was seen in... We’re long-term subscribers to WARC and it’s a tool ...

Fanta, the second-largest brand in sparkling beverages in Turkey, has been leading the growth in the flavors category for the first time since COVID. The brand has seen a significant increase in ...

Soft drink Fanta's sales are booming again, driven by consumers in their 30s and 40s, for whom the major brand's fruit-flavored carbonated drink products elicit fond childhood memories. Fanta ...