Red Bull Partners With $8 Billion Company Ahead of 2025 F1 Season
Red Bull has announced a new partnership with LEGO, valued at nearly $8 billion in 2024, ahead of the 2025 Formula 1 season.
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Formula 1 teams up with Lego to assemble a younger fan base for the thriving motorsport
Formula 1, the elite motorsport, and Lego, the famous brick-building toy, have one thing in common—both brands have legions of fans around the world and a following unlike any other. Now ...
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Esteban Ocon adds $350,000-worth toy to his garage ahead of 2025 Haas F1 move
Haas F1 driver Esteban Ocon added a Ferrari 296 GTB to his garage ahead of the 2025 season. It had been a difficult 2024 campaign for the French driver as he finished behind his rival Pierre Gasly in ...
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‘Adults buying kids' toys to escape global turmoil’
The McLaren F1 car Lego set is expected to sell well to adults Transport remains the most popular theme among toys, according to Circana, but animals now sit in second, with interactive pets ...