I've been using Maybelline products for what feels like forever. It was one of the first drugstore brands I used in middle ...

Amazon customer Promising review: "These are the best curling rods I have found. The quality is unbelievable, and they are ...

In an exclusive E! interview, Emily in Paris star Ashley Park shares must-haves to reinvigorate damaged hair, treat pimple ...

In addition to making some of the top-rated mascaras on the market, Lancôme’s famed for its fragrances; Olivia Rodrigo ...

We found a cold brew maker, a rotating makeup organizer, a beloved hair treatment, a fast-acting carpet spray, a travel neck pillow and other products lots of reviewers truly adore.

Ilia Beauty just launched a brown version of its Limitless Lash Mascara, which has sold over six million units, according to the brand. Ilia products have been used on celebrities including Chrissy ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Blue eyeliners can never go out of trend and this summer, it's time to rock your vibrant look. Here are our top 8 picks for ...

A round-up of the best mascaras for length and its benefits. Plus, how to find the right one for you and how to safely remove ...

Finding a mascara that gives your lashes length, but also won’t transfer can be tricky, with beauty shoppers sharing that ...

The Healthy Lengths Mascara’s formula is enriched with conditioners like vitamin E, olive oil, and rice protein, Dr. Spizuoco says. So you can feel good about its immediate effects and hydrating ...

This new mascara has a tubing formula that wraps around each lash hair, making it less likely to smudge or flake; our beauty editor tried it ...