Raffael Heiss and colleagues argue that influencers’ medical advice is often shaped by multiple biases and suggest how to reduce the associated risks Social media influencers have become powerful in a ...

Is the race to create ever more lavish spectator offerings in America’s largest venues changing the fan experience?

The Procter & Gamble Company ( PG) Morgan Stanley Global Consumer & Retail Conference 2025 December 2, 2025 8:45 AM EST ...

While collaborations with names like Sydney Sweeney helped boost denim, sister brand Aerie delivered far stronger sales ...

Meet the 30 Under 30 marketing honorees, holiday shopping gets off to a record-setting start, Google’s AI image generator ...

As we near 2026 and technology continues to rapidly reshape what it means to be a consumer goods company, Kellanova's Global ...

Jennifer Saunders stars in Burberry’s Christmas ad, delivering an Absolutely Fabulous twist as the brand blends heritage and ...

Oprah Winfrey, Jennifer Garner, Natalie Portman, Jennifer Lopez, and more stars have recommended fashion, home, kitchen, and ...

Whether pouring shots of tequila at a music festival or creating a new condiment, these food and beverage companies found ...

Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...