The game will be broadcast on ESPN. Duke’s Mayo, a competitor to Hellmann’s that is much preferred among many Southerners, purchased the rights for an undisclosed amount from the Charlotte ...

A few brands have deeply loyal fans, such as Duke's in the South, but for legions of eaters across the country, no other mayonnaise but Hellmann's will do — any other brand would taste just wrong.

Duke's, a mayonnaise brand that Southerners reportedly prefer over market leader Hellman's or Racket fav Kewpie, acquired the rights to this Charlotte, North Carolina-based bowl game in 2020. Since ...

Hellmann’s has unveiled a teaser for its upcoming Super Bowl commercial, which includes a very specific sandwich order and a ...

It’s the tradition that will make you nauseous every time: the coach of the winner of the Duke’s Mayo Bowl gets a vat of mayonnaise dumped on his head, and the photos are … something.

But now, he can add college football mascot to the list as he debuted as Tubby, the googly-eyed mayonnaise mascot for Duke’s Mayo, on Friday night. Flavor Flav was unveiled as Tubby at the end ...

CHARLOTTE, N.C. (AP) — Imagine having 5 gallons of mayonnaise dumped over your head. Well, that’s exactly what the winning head coach of the annual Duke’s Mayo Bowl receives as a “reward ...

Want Some Mayo With That? A Behind-The-Scenes Look at the Duke's Mayo Bowl Mayonnaise Bath CHARLOTTE, N.C. (AP) — Imagine having 5 gallons of mayonnaise dumped over your head. Well, that’s ...