Over the last decade, a number of new and relaunched American car brands have been introduced: DeLorean Motor Company, Lucid Motors, Rivian, Czinger, Fisker, Bollinger Motors, Canoo, Faraday ...

If you are planning to update your underwear drawer but are not sure where to even start looking, prepare to be inspired by our round up of 10 underwear brands that fashion editors always turn to ...

Brand architecture is creating sub-brands and models from a leading brand. Here are some examples of brands built by sub-brands and models. Brand architecture is how a business manages and markets the ...

While sweaters come into play during autumn and winter, they’re truly a year-round staple, which means that having a mental rolodex of the best knitwear brands is essential. Certain brands have ...

Confused. Unimpressed. Why? Because that shop had no idea who it was. And if it didn't know, how could I? Then, I discovered brand archetypes. Mind. Blown. 🤯 Suddenly, I saw the world of branding in ...

Trick or Treat: What to be and where to buy based on your zodiac sign. NY Post photo composite/Getty Images/iStockphoto The season of the witch and All Hallow’s Eve are upon us, and with them ...

Plus-size Halloween costumes aren't always the easiest to find... Some brands (disappointingly) simply stop at “straight sizes” come spooky szn, while those that do offer curve options ...

It’s your delivery that truly counts. Implement these tips if you want prospective customers to take action regarding your brand. Photo credits: Adobe Stock / Thares2020 The Fast Company ...

A local brand with international appeal. Ground Zero’s on-trend streetwear oozes 90s vibes, and the baggy sweatshirts will make anyone look effortlessly cool. It’s definitely a brand for those who ...