Major brands like Coca-Cola, Unilever and Procter & Gamble have shifted from a single agency of record to a flexible model ...

The remainder of this article discusses how digital media has been able to surpass print media, and what business models can help to keep digital media successful now and in the future. From Print to ...

Discover essential digital marketing strategies for 2025 to stay ahead of the competition and drive business growth. Stay ...

Marketing attribution models are commonly used to track which channels drive consumer purchases. A better approach comes from the concept of media influence.

Wojo Media, helps businesses and individuals leverage trends to achieve growth. His company has generated millions for its ...

When banner ads were introduced in 1994, pundits proclaimed they would ruin the world wide web and kill creativity as we know ...

Now, other departments have had to embrace the digital transformation that businesses have been talking about for so long, and those colleagues are turning to us in Marketing to provide guidance. Even ...

The ability to accurately measure the incremental impact of all marketing and non-marketing activities is crucial ... Calibration is the process of aligning the model with a causal, ground-truth ...

In the last ten years, the attention of marketers measuring their media drifted in the same direction as their ad investment – towards digital and attribution modelling, and away from more traditional ...

Kantar & GroupM Rural Barometer Report 2024 also highlights a 60% rise in the average FMCG basket size among rural consumers ...