Major brands like Coca-Cola, Unilever and Procter & Gamble have shifted from a single agency of record to a flexible model ...

When banner ads were introduced in 1994, pundits proclaimed they would ruin the world wide web and kill creativity as we know ...

Neuromarketing is transforming how brands connect with consumers in India's rapidly expanding digital market. By leveraging ...

Meet Black Girl Digital (BGD Media), one of the fastest-growing multicultural, independently-owned marketing agencies in the ...

Marketing attribution models are commonly used to track which channels drive consumer purchases. A better approach comes from the concept of media influence.

Mythical, the digital entertainment studio founded by YouTube stars Rhett & Link, hired digital marketing pro Melinda Petrow ...

Kantar & GroupM Rural Barometer Report 2024 also highlights a 60% rise in the average FMCG basket size among rural consumers ...

The experts from Digital Foundry have discussed the performance uplift for Sony's PlayStation 5 Pro and how it comes to the ...

Traditional media, once thriving on stable revenue streams from advertising, subscriptions, and direct sales, now faces ...

The need of the hour is to collate these elements into a cohesive and unified data stack so marketers can help advertisers ...

For example, AI models are now able to compose music based on specific ... In 2025, generative AI will be a huge asset in the digital marketing field. With generative AI, companies can create ...