The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either Inspiron or XPS. The Dell Pro series replaces the Latitud

Dell's branding has always seemed a bit clumsy to me, and it seems the Texas-based tech giant may agree. It's just announced a branding change that simplifies its core PC product tiers into three main categories—Dell,

Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take their place.

Branding is important. Corporations spend millions of dollars every year to make sure that words like “Tacoma” and “Sleep Number” press the right buttons in your brain. And Dell has spent decades putting that same work in for terms like “XPS,

Dell is retiring some of its most recognizable laptop brands, including the beloved XPS, as part of a rebranding effort unveiled at CES 2025. The company announced that its new lineup will consist of three simplified categories: Dell,

The company has opted to kill off the XPS brand in favor of something simpler, although from what we can tell, it might

This time around, the company held a full-on keynote with Michael Dell himself, where the firm announced that it's killing off all of its branding on its laptops, consolidating them into one brand. And the brand