Dell is rebranding its PCs by retiring names like "XPS" and "Inspiron" in favor of a simplified Apple-inspired system — Dell, Dell Pro, and Dell Pro Max.

Decades-old product names such as “XPS” and “Inspiron” will be killed in favor of simplified branding around the word Dell in ...

In a surprising twist of events, Dell is rebranding its entire laptop PC lineup -- here's why its significant, and why it ...

Dell is streamlining its PC lineup, retiring iconic names like XPS and Inspiron in favour of a unified 'Dell' brand, mirroring Apple's naming strategy.

PC sales have been anemic for years following a buying frenzy toward the beginning of the pandemic. Dell and peers HP Inc.

Named brands like XPS and Inspiron will now fall under size categories. Plus, Dell expanded its partnership with AMD.

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

Dell has rebranded its XPS, Latitude and Inspiron line of laptops to Dell, Dell Pro and Dell Pro Max, in a move seemingly ...

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...