Dell has overhauled its PC product lineup by shunting nearly all of its PC models into three tracks: Dell, Dell Pro, and Dell Pro Max.

This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision monikers since the 1990s. In consolidating its branding, Dell hopes to make it easier for consumers to figure out which device will best match their needs, streamlining the oft-complicated experience of buying a PC.

Dell computers are getting all-new branding. Instead of familiar labels like XPS, Inspiron and Latitude (among others), the company’s laptops and desktops will simply be called Dell, with suffixes denoting who and what they’re intended for.

No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC stacks, aiming to simplify what's what for new customers.

So long XPS, au revoir Inspiron, later, Latitude. Dell is officially giving its existing PC brands the boot at CES 2025 and moving to terms that normal people will actually understand: Dell, Dell Pro and Dell Pro Max.

It's CES 2025, which means that we're getting almost inundated by tech news after the brief lull brought by the holiday period, but few announcements have felt as seismic as the one that Dell just made.

The Dell XPS, Latitude, and Precision will now be know as the Dell, Dell Pro, and Dell Pro Max.

Dell's rebranding of its PC and other devices is meant to simplify things, but has it created more confusion? These laptops show how Dell's new names can get tricky quickly.