This initiative marks a critical milestone in the chain’s broader digital transformation strategy, shifting from static displays to dynamic, digitally-driven customer engagement, delivering better ...

Customer segmentation strategy is a key driver of successful financial performance Verizon remains confident in full-year 2025 guidance Key 1Q ...

Carrie Tharp, VP of Retail and Consumer at Google Cloud, on how the retail landscape has changed since last year's conference ...

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

Powered by Google Cloud's Gen AI technologies, Netcore helps brands deliver better search experience, channel reachability and engagement - driving more than 30% higher conversion ...

Volume Graphics GmbH has announced the release of version 2025.1 of its suite of CT analysis software, including a new ...

As of April 14, all Club Lloyds customers will be able to use their Lloyds debit card to make purchases or withdraw cash anywhere in the world free of charge. This applies when you pay in the ...

Most B2C marketers think they already know everything about customer segmentation. You create a list of similar buyers, send them a targeted email, and it drives better conversion rates because it’s ...

Hydro One says the number of customers struggling with outages has dropped as 4,800 crew members make progress on electricity restoration. The utility says the weather is favourable for power ...

The chain is partnering with Doritos to sell footlong nachos for $5, marking Subway’s latest addition to its popular Sidekicks menu that aims to attract budget-conscious customers. In a press ...

Web2 marketers have long had tricks to track down and "acquire" (in ad speak) likely customers. But Web3? Not so much, says ad-tech exec Asaf Nadler. His company Addressable, is out with a new ...