For many years, before the COVID-19 pandemic and the social media-ification of trend forecasting—and trends in general—Pantone had a firm grasp on the design world with its annual christening of the ...

Since 1999, Pantone has been selecting a color that will characterize the culture of the year ahead. “We wanted to highlight to our audience how what is taking place in our global culture is expressed ...

How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.

Pantone has chosen its 2026 Color of the Year, and depending on how you look at it, it could be colorless — or the reflection of every color. The "color?" White. Cloud Dancer (PANTONE 11-4201) to be ...