With cultural impact and unmatched reach, live sports are redefining how marketers build brands and measure outcomes on CTV.

The study, "Counterfeit Connected TV and the Digital Ad Industry’s Failure to Detect, Deter, and Disrupt Fraudulent Inventory ...

Here is everything that you need to know about watching the NFL this week, including TV and streaming information for every ...

As brands double down for Diwali, Shubha Pai of Google India, reflects on what shaped this season’s campaigns, from CTV and ...

CleanTap claims 100% of the invalid traffic it spoofed was accepted into live programmatic auctions and was successfully bid on by advertisers.

New platform gives brands and agencies direct access to premium live sports and family-safe audiences. DALLAS, TX / ACCESS ...

LightBoxTV, the Total TV planning and workflow platform, has integrated with Caria’s API to simplify campaign execution across linear and connected TV (CTV). The integration is already live and in ...

The Trade Desk TTD is focused on boosting its Connected TV (“CTV”) business by capitalizing on the shift from linear to programmatic CTV. TTD had earlier referred to CTV as the “kingpin of the open ...

Paramount Australia and LG Electronics (LG) have announced a partnership that marks a significant milestone in the evolution ...

This past August, Spectrum Reach, which is Charter’s advertising sales arm, took a step further toward that goal via a ...

Marketers are pouring billions into CTV – but without the right tools, duplication, fragmentation and murky measurement can ...